When a place comes across vividly in a novel, it's often compared to a character. I can remember writing teachers who encouraged me to treat setting as if it were a character, to give it three dimensions, to make it come alive, jump off the page.

In putting setting to work, I like to think about long shots and close-ups. The long shot is the overall view of the place in which the characters live - the island, the town, the wide sweep of place. Then we narrow in. The close-up, the tight focus, makes the place different from anywhere else.

One day during filming, George Clooney was wearing his surf shirt and board shorts, and my six-year-old daughter was in the background as an extra, playing in the sand - playing herself. She and Clooney suddenly looked equally Hawaiian, equally related to the place I call home.

I like to add props to render the specificities of place - paintings, food, clothing, signs, infrastructure, music, sayings and slang particular to the region and particular to the character. And props shouldn't just sit there; they should get used.

There is a common and persistent belief out there that entrepreneurship is about creativity - that it's about having a great idea. But it's not, really. Entrepreneurship isn't about creativity. It's about organization-building - which, in turn, is about people.

When I was nine, the teacher asked us to write a piece about our village fete. He read mine in class. I was encouraged and continued. I even wanted to write my memoirs at the age of ten. At twelve I wrote poetry, mostly about friendship - 'Ode to Friendship.' Then my class wanted to make a film, and one little boy suggested that I write the script.

I know first-hand what it’s like to be judged and to have someone criticise your creativity, your hard work and your art."

Being a writer is not the point. Writing is.