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No longer do companies study consumers' psyches only by asking people what they think about technology and how they use it. Now they conduct observational research, dispatching anthropologists to employ their ethnographic skills by interviewing, watching and videotaping consumers in their natural habitats.
Katie Hafner
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"No longer do companies study consumers' psyches only by asking people what they think about technology and how they use it. Now they conduct observational research, dispatching anthropologists to employ their ethnographic skills by interviewing, watching and videotaping consumers in their natural habitats."
— Katie Hafner #technologydigitallife

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No longer do companies study consumers' psyches only by asking people what they think about te…

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No longer do companies study consumers' psyches only by asking people what they think about technology and how they use it. Now they conduct observational research, dispatching anthropologists to employ their ethnographic skills by interviewing, watching and videotaping consumers in their natural habitats. — Katie Hafner

About Katie Hafner

Katie Hafner was a Journalist from United States (1957–present).

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Frequently Asked Questions

Who said "No longer do companies study consumers' psyches only by asking people what they…"?
This quote is attributed to Katie Hafner, a Journalist from United States.
When did Katie Hafner live?
Katie Hafner lived from 1957 – present.
What is this quote about?
This quote touches on Technology & Digital Life. Browse more quotes on these themes from the categories page.