Among many other things, a smartphone functions as a handheld digital sensor for the physical world. In other words, we don't necessarily need our real world things to be directly connected, when the Web interface in our mobile devices provides the network access and intelligence.

Great creativity is astonishingly, absurdly, rationally, irrationally powerful.

When we started, we thought about the scale of the Internet - if everyone was using the service at the same time, what would that look like?

I knew a bit about the capabilities of HTML5 and have always had a preoccupation with technology. I wanted to delve deeper, to see what else it could do. The technology becomes the palette that you make the artwork with, your palette and your paint.

A lot of music fans are still interested in insightful perspectives on music - maybe even more interested than ever, since everyone needs help making sense of the incredible variety of sounds that have sprung up in the wake of the Internet revolution. There's a lot of room for unique, qualified voices who can provide good reads.

I set out to create chips that used low-energy technology, and that has allowed me to develop devices that can do all their data crunching on site.