Iraivi' is about women, men, and their priorities. It talks about women's freedom, how men look at it, and how women use it. It's neither preachy, nor is it about women's empowerment.

I started learning filmmaking by joining a weekend film school in Bengaluru. I made some amateur short films that got appreciation from people around me.

I started as a short filmmaker and found that one of the toughest challenges was getting your film to be watched. I would enter it in competitions and release it online, but getting a mainstream theatre-going audience to view the film is difficult.

When I thought of writing for Rajini sir, I told myself it will be a really cool character with a very happy-go-lucky attitude. We took such a character and placed him in a strong story, and I believe, as a combination, it has worked wonders.