I did parallel entrepreneurship, which was very hard to do. It was hard to keep your head straight and know which ideas were with which company.

It's important that all my friends have verified Twitter accounts. The blue checkmark makes me feel comfortable and like I'm friends with a legit, high-quality person. I also prefer friends with ridiculously long usernames.

I think the best content on BuzzFeed is something you share with someone else in your life, and it connects you to them. And that's a big part of what e-mail's about as well.

A lot of web companies will take a short-term approach and sell to an incumbent and don't end up living up to their full potential.