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Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
John Wanamaker
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"Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled."
— John Wanamaker

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Any seeming deception in a statement is costly, not only in the expense of the advertising but…

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Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled. — John Wanamaker

About John Wanamaker

John Wanamaker was a Businessman from United States (1838–1922).

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Frequently Asked Questions

Who said "Any seeming deception in a statement is costly, not only in the expense of the…"?
This quote is attributed to John Wanamaker, a Businessman from United States.
When did John Wanamaker live?
John Wanamaker lived from 1838 – 1922.