Businesses have to make gestures that go beyond words. Persuasion no longer works.

Businesses are going to innovate in how they bring prices down so people can shop the way they want.

A German firm called Friendsurance relies on people forming their own groups, which apply peer pressure to keep claims and costs lower. The result is refunded premiums for customers and profit for the company.

Companies have to be innovative in leading with values the same way they have to be innovative in their products and services.

Voting in our country has never been easy, and unfortunately, it has never been guaranteed for everyone. But through the work of brave civil rights leaders, some of whom died for the cause, by the early 2000s we were at a point where most, but still not all, people who wanted to vote could do so.

Life isn't easy, and leadership is harder still.

Ben Roethlisberger is a proven winner in athletic competition. But the measure of a true leader is how they conduct themselves 24/7, not just during a winning touchdown drive or a goal-line stance. Leadership isn't something that gets switched off because the game clock expires.

In working with UNICEF our corporate partners have demonstrated time and again that their financial resources, leadership and expertise can bring about real and lasting benefits for the world's children.