When we started with 'Big Brother' and created the reality genre, no one could ever foresee that there was so much space in the genre that it could deliver so many formats. There will be periods where there is not enough new stuff to keep the genre alive. But it will never die.

What I don't like so much is people who - how do you say this? - who make judgments over the genre of reality like it's television from the devil, and that's something that I don't like because I think everybody should watch what they like. It's a free world. It's a form of democracy. If you like it, watch. If you don't like it, don't watch.

You learn more about life from watching 'Big Brother' than from reading a book.

The Voice Kids' was a tremendous success in Holland. There was a big emotional reaction from the parents of the children taking part.