The Web 2.0 world is defined by new ways of understanding ourselves, of creating value in our culture, of running companies, and of working together.

I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.

There will soon be streams of data coming from all manner of products - appliances, clothing, sporting goods, you name it. Wouldn't you rather live in a world where you can export the data from your son's football helmet to a new app that monitors force and impact against a cohort of high school players around the country?

The beauty of the innovation that flows from the open web is that no one has to ask for permission, get a credential, or win a Disrupt or Launch award to go prove their idea is worthy. They just... put up a page on the web, iterate, iterate, iterate... and eventually, a Facebook emerges.

Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar.

The sports space is so full of opinion that you aren't hearing from the athletes just speaking for themselves. We are such a Twitter-oriented society with radio talk shows, TV talk shows and social media - what you are missing is the authentic, unfiltered aspect of who these people are.

Social media is one of the most under-rated business tools, in my opinion. It's an amazing cockpit for any CEO. I can narrate any number of stories how it has helped me to reach out to customers, dealers, protesting workers, and even security guards.

Nature creates natural swarms. UNU uses networking technology and algorithms to take advantage of the knowledge, wisdom, and insights of a large group of people by allowing them to think as one.