One thing in common between politics and marketing is that your greatest strength can often be your greatest weakness.

The challenge with a candidate like Donald Trump is he's not a conventional candidate, and he doesn't run a conventional campaign, and he doesn't answer questions in a conventional way.

Most public polling continues to be reported on strictly from a topline, horserace-type perspective that does nothing, or at best very little, to illuminate the news of the day.

When you hear 'experience,' that's all about resume. And Obama didn't have the resume. But we knew, long before that, 'steady in a crisis' was much more important than 'experience.' When you watched the presidential campaign, you saw that Obama was the one who happened to be steady... He demonstrated aspects of his character people were hungry for.