In a lot of ways, the real learning at RISD happened after-hours when you're working side by side with your colleagues.

Dog-fooding is using your own products so that you understand from inside out what it is you're providing the customers. It's another way to gain insights and to gain intelligence. You use it yourself; you eat your own dog food. Every time we do that, we discover something that we can improve.

We built a basic website, and Air Bed and Breakfast was born. Three lucky guests got to stay on a $20 airbed on the hardwood floor. But they loved it. And so did we. We took them on adventures around the city.

Every apartment I've ever lived in has had a space to make, create, and get stuff done within eyesight of my bed.

I think we all realize the consumer has taken control, and they're not giving it back. So as every new technology comes forward, we have to figure out how to integrate it.

As wild and anarchistic as 'Deadpool''s marketing was in using the Internet, its viral pieces and billboards, 'Logan' was the opposite. We went really analog and old-fashioned, much like the movie itself.

When we did this reboot, I thought 'Ghostbusters' fans would be so excited: 'They've got the new technology - the ghosts are going to look real now.'

Technology is changing the world; it's changing our sport. It's changing the way people are following the NBA.