Bullying has been around forever, and so it became one of these issues that as an adult we look back on and say, 'Yeah, it's just one of those unfortunate parts of growing up.' You know you're not going to stop it, so it just became easier to call it one of those things that 'just happens.'

I don't know anything about bullying in Huntington Beach specifically, but I would assume it's very similar to other places.

Looking back, I do think one of the reasons 'Thirteen Reasons Why' has been so successful is not because it deals with serious issues but because I had a unique and interesting way to tell that story. I knew the issues were going to be dealt with in the book, but I felt my job was to write the story as entertainingly as possible.

My friends and I did one of those 'Who's Hot and Who's Not' lists. Every school has those, and now they are online, which makes it even worse. It was one of those moments that I look back on a lot, and think that was horrible.

Amazon makes money differently from a conventional publisher. It is an infrastructure player.

That first company I started made a lot of money for the venture capitalists - nearly $30 million - but next to nothing for the founders. The companies I started after that varied between failures and mediocre successes. But at no point did I ever consider getting a 'real job.' That felt like a black and white world, and I wanted Technicolor.

There are so many startups out there raising money. I don't think this is a bad thing. It's a good thing. Entrepreneurship is in vogue. Innovators are innovating. Makers are making.

The record labels used to spend money on advertising, and social media has replaced that entirely - it's putting magazines out of business. It's put big companies into completely reinventing their strategies.