I always try to better myself with every movie I make. I don't take anything sitting back, and so I try to learn from every film I make and carry that onto the next movie because I think it's important as a filmmaker to keep growing with each film, and I think I am growing with each movie.

I want to start off making the kinds of films that I loved growing up as a kid. Fun horror films that are scary but at the same time, after you finish the movie, it leaves you excited to see more.

Language-wise, my mom and dad's dialect, they're pretty obscure. It's Chinese, but not your traditional Chinese, like Cantonese or Mandarin. It wasn't something that I got to use very much growing up. We eventually just spoke English around the house.

When you conceive the scene, you go, 'That is scary, right?' When you shoot it, a lot of times you're not quite sure. Hopefully what you can shoot is what your conception is.

Society has changed so dramatically that it's empowered the individual, and technology has a lot to do with that. Years ago, if you had a bad experience at a restaurant, you could complain to the manager. Maybe you could picket. Now, you go online and write a review that may go viral.

What unfortunately happens is we have about... 350 million interactions with consumers a year, between phone calls and truck calls. It may be over 400 million, and that doesn't count any online interactions, which I think is over a billion. You get one-tenth of one-percent bad experience, that's a lot of people - unacceptable.

I'm an internet junkie. There, I said it. That's the first step, right? I also have a thing for making lists. Oh man, nothing beats turning to a fresh, clean page in a notebook, taking out a nice pen, and starting a list. There's so much potential there. So much to do, so little time! So hey, why not spend some of that time making a list.

It's fashionable to use terms like 'sales funnels' to describe the sales process for many companies, and it is true that the funnel design is very appropriate for the digital world, but despite all the prose written on sales funnels and the like, my question is still the same - when do you close your sales, and how long does that take?