Growing up in Perry, Oklahoma, there's not a lot going on, so we would go wrestle anywhere and anyplace we could. It really is who I am.

I am Jack Swagger. My background, it's there for the world to see, and you look at MMA today, you look at boxing today, you look at professional kickboxing today, you need that entertainment value. You want people to relate to you as a character, as a personality. Honestly, that's what they're going to remember.

In my first fight, I acknowledged it. I'm a professional wrestler, this is who I am, who you know me as. But guess what, I've also been wrestling since I was 5 years old - real wrestling - amateur wrestling, Olympic wrestling.

People know my name, and because of that, I have more leverage as a professional fighter. And as a professional fighter, as a professional wrestler, that is something we are all battling for. We want to make our brand a name brand and a household name. And that essentially gives us more leverage and helps us provide for our families.