A lot of our insights are based on the ways in which people spend time at museums. They're curious, open, interested, and engaging. They want to express themselves and see their own identity refracted through the museum's.

People learn more if they're learning in directly engaging ways.

From a UX standpoint, the toughest battle is how to make a platform that's really open so kids can use it but has sort of hooks and constraints so it's actually driving towards revealing parts of the world through science or through mathematics.

Sitting with a bunch of adults and arguing about what's going to be most effective for kids is just sort of self-defeating.

The object of all the former voyages to the South Seas undertaken by the command of his present majesty, has been the advancement of science and the increase of knowledge.

Science is very good at answering the 'how' questions. 'How did the universe evolve to the form that we see?' But it is woefully inadequate in addressing the 'why' questions. 'Why is there a universe at all?' These are the meaning questions, which many people think religion is particularly good at dealing with.

Perceptual reality is different for different species. In certain species it is a mode of observation, so what we call scientific fact is actually not ultimate truth, it is perceptual experience, and it's a mode of observation.

I actually love the Discovery Channel.