If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.

How the hell can I ask people who work for me to travel cheaply if I travel in luxury? It's a question of good leadership.

My theory was that good furniture could be priced so that the man with the flat wallet would be attracted to it, would make a place for it in his spending, and could afford it.

We don't need flashy cars, impressive titles, uniforms, or other status symbols. We rely on our strength and our will!

I don't think that money makes you any better brought up than I was.

I was on paper earning more money and having more success than I'd ever had. And it was also the most miserable I've ever been. When those things collided, I realised something was off. That's when I started poking around to figure out what was wrong.

I'm terrified of being poor, I always have been. It's growing up as a Methodist. I'll spend that bit of extra money to get a better seat on a train sometimes, because it's quieter and calmer, but I refuse to spend money on clothes.

We're trying to democratise financial services, to ensure that management and movement of money is a right for all citizens, not the privilege of the affluent.