In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.
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"In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down." — Howard Schultz #healthfitness
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In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for…
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In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down. — Howard Schultz
About Howard Schultz
Howard Schultz was a Businessman from United States (1953–present).
Frequently Asked Questions
Who said "In the 1960s, if you introduced a new product to America, 90% of the people who…"?
This quote is attributed to Howard Schultz, a Businessman from United States.
When did Howard Schultz live?
Howard Schultz lived from 1953 – present.
What is this quote about?
This quote touches on Health & Fitness. Browse more quotes on these themes from the categories page.