One of the best ways of reducing both CO2 emissions and poverty in the South would be to strengthen the existing, decentralised demographic pattern by keeping villages and small towns alive. This would allow communities to maintain social cohesion and a closer contact with the land.

At a deep psychological level, convincing young people that they will get the respect, admiration, love that they are looking for through consumerism is a manipulation of a deep human instinct to want to belong.

Happiness, as a word, has become sort of equated with these smiling images on television, selling some nice cream or food product or something. It's seen a bit as being a stupid consumer.

There's often a discussion about, 'Well, how do we know what happiness is? Is it real?' I've always argued that all of us know that there's a huge difference between how we feel when we feel happy and when we don't feel happy.