At Natura, we have long been committed to measure and improve the impacts of our activities.

I pretty much believe, as everyone in the B Team does, that business must succeed beyond the bottom line. More important than profits is how you get to them. Measuring financial earnings and losses only is definitely not enough and has led us astray from creating a better world for all.

If we want to increase our own happiness, we need to invest in growing the community happiness and also take care of the whole, of Mother Earth.

We need to be both conscious and competent to design products that emulate nature's life cycles, making sure that they endure and are either recycled or absorbed.