Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

With the way I worked, a client can give me everything they know about something, and then I go away and come back with advertising that knocks them out of their chair. They finally understand what kind of a company they are.

Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion.

I've done truth to power all my life. It's got me into trouble, but who cares?

To me, fantasy has always been the genre of escape, science fiction the genre of ideas. So if you can escape and have a little idea as well, maybe you have some kind of a cross-breed between the two.

Alternative therapists don't kill many people, but they do make a great teaching tool for the basics of evidence-based medicine, because their efforts to distort science are so extreme.

The usual approach of science of constructing a mathematical model cannot answer the questions of why there should be a universe for the model to describe. Why does the universe go to all the bother of existing?

Hip-hop is my vehicle for scientific enlightenment. It wasn't until my music career matured where I was exposed to science as an intellectual pursuit.