Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

With the way I worked, a client can give me everything they know about something, and then I go away and come back with advertising that knocks them out of their chair. They finally understand what kind of a company they are.

Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion.

I've done truth to power all my life. It's got me into trouble, but who cares?

Rational thoughts never drive people's creativity the way emotions do.

We have to learn not to feel guilty about letting our imagination browse around, and you know, in writing fiction particularly. But I think, in any kind of writing, we have to learn to allow ourselves to approach it in a contemplative way.

I'm sure there are people who think I only do music, people who think I only do theater, and people who think I only do dramatic stuff. I do things that interest me.

Writing music on your own makes you think a lot about your life. Who are you? Would you change anything about yourself? This is where it comes from.