I've got some growing up to do.

Growing up, I heard as much E-40 and Mac Dre on the radio as I did 50 Cent. It's in our culture to support our own.

Growing up in the Bay, I was still looking for a lot of East Coast hip-hop. I had an older homie put me on to a lot of stuff like Nas' 'Illmatic.'

We're really critical with the process of who we hire. But when you put great people in position, that's how you avoid any missteps.

Everybody makes money; not everybody makes history.

When you have no money in New York, you're living in a shoebox, and it's freezing. When you have no money in L.A., you're living in a slightly larger shoebox, and you can go outside and feel okay about your life for a minute.

You can't survive if you don't make money. But as far as I'm concerned, we never, ever make a product with the idea that we'd make a lot of money. We make products because we're inspired by the idea that people will love it.

Don't write for money.