Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.

Digital is a different world because you are sitting at home and a hi tech piece of equipment today is within reach of most people, so they are watching a pretty hi tech version of whatever you've done.

The power of social media is it forces necessary change.

I have been in the industry for about 15 years, and every day has been a learning experience, thanks to changing trends and technology.

Many tools are indispensable for my work, from a utility knife to parametric-modeling software, like Digital Project. But it's important not to confuse the tool for the content, as some designers under 30 do.