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Since the 1960s, mainstream media has searched out and co-opted the most authentic things it could find in youth culture, whether that was psychedelic culture, anti-war culture, blue jeans culture. Eventually heavy metal culture, rap culture, electronica - they'll look for it and then market it back to kids at the mall.
Douglas Rushkoff
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"Since the 1960s, mainstream media has searched out and co-opted the most authentic things it could find in youth culture, whether that was psychedelic culture, anti-war culture, blue jeans culture. Eventually heavy metal culture, rap culture, electronica - they'll look for it and then market it back to kids at the mall."
— Douglas Rushkoff #warpeace

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Since the 1960s, mainstream media has searched out and co-opted the most authentic things it c…

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Since the 1960s, mainstream media has searched out and co-opted the most authentic things it could find in youth culture, whether that was psychedelic culture, anti-war culture, blue jeans culture. Eventually heavy metal culture, rap culture, electronica - they'll look for it and then market it back to kids at the mall. — Douglas Rushkoff

About Douglas Rushkoff

Douglas Rushkoff was a Journalist from United States (1961–present).

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Frequently Asked Questions

Who said "Since the 1960s, mainstream media has searched out and co-opted the most authen…"?
This quote is attributed to Douglas Rushkoff, a Journalist from United States.
When did Douglas Rushkoff live?
Douglas Rushkoff lived from 1961 – present.
What is this quote about?
This quote touches on War & Peace. Browse more quotes on these themes from the categories page.