I tell all my students, 'Learn how to code.' It's sort of like learning Spanish in third grade. When you're still young and you still have that sort of agile mind, that's when you should do it.

Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence.

Substance over style is the rule for all resumes. Any special effects will dilute the gravitas and stature of the impression. You want people to concentrate on your accomplishments and your successes, not the curlicues of a font or unusual shades or contrast of colors.

Money' is never about money. It's an intellectual exchange for something that you believe will make you feel better.