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I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
David Ogilvy
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"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."
— David Ogilvy

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I notice increasing reluctance on the part of marketing executives to use judgment; they are c…

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I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. — David Ogilvy

About David Ogilvy

David Ogilvy was a Businessman (1911–1814).

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Frequently Asked Questions

Who said "I notice increasing reluctance on the part of marketing executives to use judgm…"?
This quote is attributed to David Ogilvy, a Businessman.
When did David Ogilvy live?
David Ogilvy lived from 1911 – 1814.