Survival is the main objective. There are going to be some awful days, I know that from my background in the sport.

In fact cycling has always been 'saved' by judicial investigations and not by the anti-doping controls we put in place. That's the harsh truth. We have relied on them to clean the sport up.

It seemed romantic but also tragic - people would be winning but then lose it all, or crash but fight on, break bones but get back on their bikes and try to finish. Just getting to the end was seen as an achievement in itself.

Now there are two or three teams who are very ethical in their outlook who have opened up the economic benefits and that is probably going to be a turning point in the sport.

I've been offered jobs by companies that supported apartheid many times in the 25 years of my modeling career, but I have never taken one of them. I have to refuse that money, because I'm not going to work against my people. They've suffered enough.

We believe in constructing the portfolio so that we put our biggest amount of money in our highest-conviction idea, and then we view the other ideas relative to that.

You cannot reduce the power of story with the tag of money because it's not a share market. So you must know the seriousness of the power of storytelling.

You know, in the old days, you might be able to slowly sort of build an audience for your work by publishing two, three novels before you hit it big. You know, now, there's much more of an emphasis in the publishing houses on making sure that every book makes money.