There's two tiers of science fiction: the McDonalds sci-fi like Star Trek, where they have an adventure and solve it before the last commercial, and there are books that once you've read, you never look at the world the same way again.

I have memories - but only a fool stores his past in the future.

When we look up at the night sky and wonder, 'Is there anyone else out there?' we're also asking who we are in relation to them.

Who are we?' And to me that's the essential question that's always been in science fiction. A lot of science fiction stories are - at their very best - evocations of that question. When we look up at the night sky and wonder, 'Is there anyone else out there?' we're also asking who we are we in relation to them.

Social media is just more media.

I'm more user-experience and technology-minded. James is good at knowing what the user is going to buy, and the creative world he's buying them into.

As technology and science advances, I think the ability to alter yourself should be embraced.

Saying you must rotate three crops a year, a certain percentage of your land must be set aside, and some of the other proposals, my sense is that it's a little anti-technology, and the ability of European farmers to feed Europe is reduced as a result.