Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?

The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future.

The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs.

People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care.

Access to computers and the Internet has become a basic need for education in our society.

If you get the product and technology right, then the rest usually falls into place.

The devotion that young Chinese feel to the Internet is driven by deep factors ranging from youth unemployment and income inequality to political repression and the demographic imbalance between men and women.

Among the Internet's many gains for humanity, decreasing paranoia has not been one of them. Anything from that lump under your armpit to what's lurking in the sea - just type it into a search engine and watch your nerves explode.