Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?

The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future.

The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs.

People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care.

When I went to college, as much as my parents emphasized academic achievement, they emphasized marriage even more. They told me that the most eligible women marry young to get a 'good man' before they are all taken.

Phil Griffin, who happens to be the head of MSNBC, is not a liberal or progressive. I worked at MSNBC; I talked to Phil Griffin many times. I know Phil Griffin. He is not remotely progressive. All he cares about is success in his own career.

It was in Cardiff, and the cast was 60 per cent Welsh-speaking. It's the first time I've walked into a rehearsal room speaking my mother tongue, which in itself was a breath of fresh clean air from the Welsh mountains. Singing Hans Sachs is always a milestone, but I was happy to be part of such an achievement, not personally but as a company.

Success on the front of women's rights will look like a world not only with obvious advances - where no girl is denied access to education, for instance - but also one with more subtle changes in how we regard gender and gender stereotypes.