Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?

The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future.

The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs.

People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care.

The moments that matter most are with your family, your friends. They are the realest moments.

My entire family has been with the Congress right from the time of Pandit Jawaharlal Nehru. Congress is in our blood and as a loyalist, I am always there for Congress.

I was adopted by a Salvadorian mother and a white father. Growing up having complete identity crisis. Then my search for my mother and trying to find out why I was given up, and how could a mother give up a child, then finding out the circumstances of my birth was pretty traumatizing.

I haven't been very enthusiastic about the commercialization of children's literature. Kids should borrow books from the library and not necessarily be buying them.