Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?

The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future.

The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs.

People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care.

Money is tighter now, with the advertising dollar spread a lot more thinly across a whole range of media because of the Internet. It means the television networks have less power to produce shows, and TV is where most Australian actors make their money.

I think I'm just really lucky to have my Internet career last more than a few months.

Not to be biased, but digital wallets are awesome.

What role did the Internet play in the Egyptian Revolution? People will be arguing about the answer to that question for decades if not centuries.