Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?

The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future.

The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs.

People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care.

My mom and dad passed away from cancer. Within nine months, I lost both of my folks. Immediately after that, I had a horrible betrayal where my brother, who worked for me, stole a lot of my money. He's in jail now.

When I had cancer, people were surprised at how cheerful and upbeat I was, but I couldn't let myself go to depression - to go there, that defeat would allow everything in. If you look too far into the abyss, you might never come out again. You can stand on the abyss and peep but not give in to sadness.

I'm pretty good at sticking to what I know. You don't see me social commentating on health-care or presidential debates. I talk about what I know because I'm petrified of being wrong.

Biotech research is incredibly important for health-care innovation.