Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?

The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future.

The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs.

People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care.

I recognize that I had a good deal of good luck in my life. I came along at a time when it was pretty easy to get a job in journalism. I went to work at CBS News when I was about 22, and within a year or so was reporting on the air.

Leaders in all spheres who are living with HIV should be encouraged, not coerced, to lead by example and disclose their HIV status.

Having your teammates' backs - that's what I feel being a leader is.

In addition to removing our democratically elected government, Israel wants to sow dissent among Palestinians by claiming that there is a serious leadership rivalry among us. I am compelled to dispel this notion definitively.