Heavy Rain' is a cousin of the 'Choose Your Own Adventure' books.

Game Over is a very frustrating game convention. In short, it means, 'If you were not good enough or did not play the game the way the designer intended you to play, you should play again until you do it right.' What kind of story could a writer tell where the characters could play the same scene ten times until the outcome is right?

If you played 'Heavy Rain,' there are very few cutscenes and very few moments where you don't have control.

Innovation is a big risk. It can also be a big reward - but a big punishment if you fail.

Mobile internet will be the single-most defining technology of this century for human development.

Technology will mirror the culture and the psychology creating it. We need new psychological scaffolding to work with. Less fear and more optimism.

Wayfarer is built on the idea that we can actually make a huge difference by creating entertainment and television and digital and branded content with a message. It doesn't always have to be really, really inspiring or really earnest. We call it chocolate-covered broccoli.

I refused to do a lot on mobile Internet until around 2009. But because we didn't start early, it took us some time to figure out what's the important thing, what's the most relevant thing for Baidu.