For me, as someone growing up in a working-class suburb in Stockholm, I couldn't afford all the music. So back in '98, '99, I was really thinking about how I could get all the music and do it in a legal way while at the same time compensating the artist.

I had two passions growing up - one was music, one was technology. I tried to play in a band for a while, but I was never talented enough to make it. And I started companies. One day came along and I decided to combine the two - and there was Spotify.

I'm just interested in building a company that doesn't necessarily change lives but adapts people's behaviour.

My ambition is we want artists to be able to afford to create the music they want to create, and if it takes them five years to sit down and make the album they want to make, they should be able to afford that. That's my goal.

I have always put my own money into Tails of Joy. For years, every time a dog walked by, my husband would say, 'There goes our beach house.'

The first album I ever bought with my own money was 'Ten.' Every single song reminds me of my childhood.

But the worst of all is, according to the old phrase, while the grass grows, the horse starves, but the man of money is the man for Nova Scotia. Those may do extremely well.

We are in the entertainment business and we all know if you are top of the tree you get the big money. Those of us who have been in it are the fortunate ones but we understand that we probably don't deserve it as much as the nurses or teachers.