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We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.
Dan Levitan
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"We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer."
— Dan Levitan #workcareer

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We always talk about how you have to build a brand from the inside out, not the outside in. Br…

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We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer. — Dan Levitan

About Dan Levitan

Dan Levitan was a Businessman from American .

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Who said "We always talk about how you have to build a brand from the inside out, not the…"?
This quote is attributed to Dan Levitan, a Businessman from American.
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This quote touches on Work & Career. Browse more quotes on these themes from the categories page.