Evan Spiegel

Snapchat changed that perception of deleting something as bad. Online, typically you delete something if it's bad or if it's really embarrassing. ”

The feed was probably the biggest innovation in social media of late. But the interesting thing about a feed is that the more content you consume, the farther in time you go. ”

In tech in particular, everyone is so serious all the time and has these grand visions. ”

We no longer have to capture the 'real world' and recreate it online. We simply live and communicate at the same time. ”

It's not about working harder; it's about working the system. ”

We built our business on creativity, and we're going to have to go through an education process for the next five years to explain to people how our users and that creativity creates value. ”

It's no surprise companies that quickly grow in value attract those who may want to also profit from the hard work of others. ”

When we look at social media, we really look at it on a continuum, and the continuum is from accumulation to instant expression. ”

Traditional social media, in the view of our company, has become a bit repetitive. It doesn't feel very good to be marketed to by your friends. Snapchat is different because it says, look, friends aren't valuable to you just because they can get you into a cool party. ”

The essence of conversation is not which media format we choose to talk to each other with, so we don't differentiate between snaps and chats. It's just someone wanting to talk to you. ”