Evan Spiegel

Cars bring me sheer joy. ”

The social marketing teams of big companies will always figure out a way to advertise on Snapchat. I'd like to create a space for people who have a lot of talent but not a lot of reach. ”

We never saw Google+ Circles or Facebook Lists as reflective of the way our friendships play out. ”

We've never been anti-permanence. We just belief deletion should be the default. ”

There is real value in sharing moments that don't live forever. ”

What Snapchat said was if we try to model conversations as they occur, they're largely ephemeral. We may try to write down and save the really special moments, but by and large, we just try to let everything go. We remember it, but we don't try to save it. ”

Creating a representation of yourself for the Internet stopped making sense when we were all on phones and connected everywhere. ”

It seems odd that at the beginning of the Internet, everyone decided everything should stick around forever. ”

Online one day, you log in, and you realise, 'This is not me.' Everything you're posting, you're doing it in the context of everything you've posted before. Let's delete everything, save the stuff that's important, and then you only have to organise the one per cent that's worth keeping. ”

There's this weird thing that happens when you contribute something to a static profile. You have to worry about how this new content fits in with your online persona that's supposed to be you. It's uncomfortable and unfortunate. ”