Ekta Kapoor

I feel whenever my shows are too hyped, they usually don't work. ”

My holidays are generally impromptu, since a crazy work schedule is bound to eat into a long-planned trip. ”

Most of my work is in my mind. ”

I don't work that hard. ”

My work begins at around 3 P.M. I wake up at around 2 P.M., watch my serial cassettes, jog for 30 minutes, get my make-up done, and plunge into meetings lined up with my directors. By evening, I finish all meetings and go to my office, where I handle any problems that may have arisen there. ”

To survive in a creative economy, you need basic instinct! You have to know and smell your viewer. ”

I don't know if somehow success has made me conservative. With every passing year and with every success, I get more aware of the responsibility on my shoulders. ”

Creative instinct is personal. ”