Ekta Kapoor

For me, it's quite scary to go ahead to make my characters say things because, at times, you might actually be influencing a mind - and not one but many of thousands of minds. ”

We have to stop using words like 'that time of the month' or other such variations. Say it: I have my periods. There is nothing to be shy or embarrassed about. ”

I am very reactive and malleable. I have to figure out when to be hands on and hands off. If I am hands on all the time, I can't do too much. But my attitude works in a certain way. So the idea is to spread your personality, your attitude. ”

Even though you might believe you have the best product on the market or the best film in a really long time, not everyone will agree. The film may be the best thing since sliced bread, but you have to have great publicity to back it up. ”

I am an entrepreneur, but not in the conventional sense. I have learnt business as time passed, but I do not have a B-school education. ”

I could have never had any kind of creative freedom on TV, so then I did movies! Now, I am able to do all kinds of entertainment... and that, I feel, is the biggest blessing! ”

My creative team filters the scripts before they reach me and a few others. We evaluate them, ponder over the budget, and think of various possibilities to get the viewer excited. ”

If you talk to a woman, she will give you at least five incidents in a day, 5-10 in a month, where she had to work harder to prove herself because she is a 'woman,' maybe at a male-dominated work place or when she has to come across as a smarter woman if she is good-looking. ”

You have to show up when your show fails - or it succeeds. When you are enjoying the glory of success, you have to show up and still work hard because it may not last. You have to do your job with the same sincerity when you started and till you can actually do it with passion. ”

I don't think hype always works. It can get you initial audience, but eventually, it's your story, and the characters need to hold audience's attention. ”