Edward de Bono

If you never change your mind, why have one? ”

Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent. ”

I must say, I don't feel very qualified to be a pop star. I feel very awkward at times in the role. ”

The need to be right all the time is the biggest bar to new ideas. ”

In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better. ”

Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple. ”

Creativity involves breaking out of established patterns in order to look at things in a different way. ”

We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience. ”

Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured. ”

One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity. ”