Edward de Bono

Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see. ”

Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity. ”

Humor is by far the most significant activity of the human brain. ”

It's always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor. ”

It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them. ”

I think school is a place where thinking should be taught. ”

Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic. ”

My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four. ”

Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas. ”

Logic will never change emotion or perception. ”