Amy Jo Martin

I was with Shaq at his home the day he retired. It was innovative for him to become the media and announce via social media that he was retiring. ”

Shaquille and I kind of joke we were the Christopher Columbus of social media. We're kind of out on a boat by ourselves going through these uncharted waters. But it's become more understood, embraced and accepted, and now it's pretty much expected by fans for athletes, leagues and teams to be there. ”

When choosing between two similar applicants, hiring managers are increasingly turning to social media outlets to supplement information they are unable to glean from applications or interviews. ”

Universities want to recruit the students that they believe will best represent the university while in school and beyond. Students with a robust social media presence and clearly defined personal brand stand to become only more influential. ”

It's a dialogue, not a monologue, and some people don't understand that. Social media is more like a telephone than a television. ”