Amy Jo Martin

Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand. ”

Social media provides an avenue to build relationships with media outlets and have an ongoing relationship with reporters. ”

I've never isolated role models based on gender. I have more male role models due to the mere fact that I've done business with more of them and they're leaders within the verticals I work. Of those, Tony Hsieh, CEO of Zappos.com, is an entrepreneur and personal friend that I have a great deal of respect for. ”

I'm happier and a better person when I work out, especially if I work out outdoors. ”

There are many benefits to a sports entity breaking news directly to their recipients: the entity has full control over the message and how it is shared versus previously relying on a media outlets to translate or distribute as they choose. Also, there's no quicker place for valuable information to spread than Twitter. ”

We don't like what we don't know or understand. Parents don't like the thought of their kids embracing social media because they don't fully understand the benefits and dangers. ”

By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services. ”

I realized that social media can be powerful force for good in the world and that acts of kindness can be scaled globally. ”

Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage. ”

While strides are being made in the social-media space, the newspaper and news business should continue to embrace social media. ”