Aerin Lauder

I think it is very important to learn to say 'No.' I think it is sometimes important for brands or the creative director to learn to say, 'This might be on trend, but it is not right for us.' ”

The biggest beauty myth is that everyone looks better without makeup. That's not true. Makeup is important. ”

It's my personality to be more quiet and reserved. I'm not going out every night to multiple things. I prefer to stay in and be with my children and do Spanish homework to make sure they get a good grade the next day. ”

You can't be a major company today without paying attention to celebrities. They are the leaders in beauty and fashion. ”

I've always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. ”

If you feel comfortable in what you're wearing, you'll look your best, and I think that's a really important idea. Sometimes, whether it's fashion or beauty, things are on-trend, and they look beautiful on the runway, but when I apply them to myself, it doesn't look the way it should. ”

Estee Lauder was my grandmother. She was an iconic and powerful woman, but to us, she was just Estee. She was the first person to teach me how important it is to be passionate and proud of what you do, and always talked about 'balance.' ”

I used to be a shopper before I had children. I'd go to Bergdorf and Barneys all the time. But now my weekends are spent differently. I go to the skating rink or the park, not the stores. ”

My day typically starts with an early-morning walk through Central Park. It's a nice moment of calm before my routine starts. ”

You could say that I am the Estee Lauder woman. I'm a working mother; time is valuable to me. I want a good product; I want quality. ”