Aerin Lauder

I love market research because you really have an idea of what your consumers are looking for. ”

I have a lot of passion. I have a lot of pride. I think I do get that from my family. But you can be driven and be nice. ”

When we moved to Europe when I was a teenager, I really did not want to go. I was happy in my school, with my friends, but looking back on it, it was the best experience I've ever had. We traveled every weekend. I experienced incredible new cultures, museums, cities, and it really opened up my eyes. ”

My inspiration for new products comes from moments in my life or what's happening around me. ”

I think talented people are priceless. And I think people that are knowledgeable and experienced - and I think there's a balance of new talent and experience, which makes, I think, Estee Lauder really special. ”

People always associated me with 'Vogue,' 'Vogue Living,' or 'Elle Decor.' ”

I'm definitely living my dream. ”

There are certain parts of the home that I think embellishment feels cozy and inviting. Then there are other environments, for example, the living room, where I don't have a ton of items on the table. ”

I'm very detail-oriented, which is good and bad. Because I will wake up in the middle of the night thinking about something or seeing a mistake, thinking about it, and I immediately send an email - I'm very focused on details. ”

AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful. ”