Bobby Kotick

Autonomy leads to empowerment. We work hard to maintain a balance between collaboration and cooperation and independence.

Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that.

I think the reason why video games are more popular as entertainment in difficult economies is that the cost per hour of video games is lower than any other form of entertainment.

Just reskinning games with our intellectual property is not an appealing prospect for opportunity. That isn't something that creates long-term value for shareholders.

I think that's the responsibility of the CEO and the CEOs below me: to make sure that we're constantly putting people in places where they have the opportunity to develop into those careers but also having a rewards and recognition system that allows a great programmer to stay as a great programmer.

Our responsibility is to deliver the most compelling content to our players. and if we do that, the audiences are there.

I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it.

Most people play games alone, against the machine. But if you're playing against a real person, it's going to be that much more fun.