Bobby Kotick

If you want to retain your identity and culture, we're a really great mothership. If you want to sell out... there are definitely other companies to talk to.

If you talk to people about the history of the games business during economic downturns, they'll tell you that it's a recession-proof industry.

It's about really being considerate of the culture in the game studios that Activision buys. That's the biggest difference between us and any of our competitors.

As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample, I think we've definitely always been out in front of the rest of our competitors.

We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity.

I never studied business. It's either in your DNA, or it isn't.

It's private enterprise that can create jobs and fill them. It's business that can train people and make them productive tax-payers. And it's America Inc. that has the most to gain from tapping this extraordinary human resource.

If you look at the history of our company, we don't do a lot of acquisition. The reason is, we need to see that people are culturally and philosophically aligned with the way that we approach the business.

Successful business leaders who have helped build institutions of lasting value - all are committed to talent and a culture of excellence. This is usually accomplished by the identification, retention, and development of great people.

If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value in return.

When we created Overwatch at Blizzard, it was always with the expectation that we would be able to celebrate and recognize our players in a way that would be consistent with traditional sports.

The social element has really transformed the gaming experience.