Bobby Kotick

What you do in film and television is really different than what you do in video games.

In our early days, being recognized on any list of great companies was hard to imagine. There were times when we sold the office furniture to make payroll.

When I got to Activision, it was like a carnival. They had a recycling container filled with cans and a sign over it that said 'Activision Takeover Defense Fund.' Activision was making games based on passion and gut instinct. We needed to develop games based on P&L statements and what was going to sell.

I really like video games, and that passion has never really gone away.

Our customers need to be satisfied that there is a price-value relationship that they feel great about.

We'd love to see Led Zeppelin on 'Guitar Hero.'

One of the reasons the games business has become more popular and more broadly appealing is that it's gone from this very solitary experience to this very social experience.

Veterans Day is a time to reflect and renew our commitment to ensure our military heroes have the tools to reintegrate successfully back to civilian life.

All my life, I've been the rebel in the X-wing fighter, and then one morning, I woke up, and I was on board the Death Star.

People have been playing versions of 'World of Warcraft' since 1994, and it's still the world's leading subscription-based MMO.

I think a lot of the time we end up taking people who - and this is sort of a big cultural advantage at Activision - we find people who are, have a graduate degree of some kind - mainly it's in the sciences - and they are in jobs that would never suggest that they were working for anything game related but that they're passionate gamers.

I ran a hot-dog-and-soda stand at Little League, and I started a business planning parties in high school.